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Award: Wood Pencil

Wood Pencil / Writing for Advertising / Press Advertising / 2010

Sky Television, New Zealand’s largest satellite television provider, asked us to promote the newly discounted price of its Arts Channel. For just an added $2.95 a week, Sky subscribers could sign up and enjoy the life and work of some of history’s greatest artists. We created a print campaign that put into perspective the enormous price these artists paid to create their work, and the comparative pittance Sky subscribers pay to enjoy it.

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