• Loading…

Country Australian Border Security - Nothing Soft Gets In

Award: Wood Pencil

Wood Pencil / Writing for Advertising / TV & Cinema Advertising / 2010

Country-dwelling Australians think all city people are ‘soft’, and don’t care much for their ‘soft’ city ways or ‘soft’ cars and possessions. This advert shows Country Australia Border Security defending their country border by preventing any ‘soft’ city stuff from getting into their tough country areas. This includes small yappy dogs, hairdryers, tofu, ‘soft’ city cars and turned up collars. Their motto is ‘Nothing Soft Gets In’, and their official 4WD vehicles are supplied by Toyota.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again