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Apple Website

Award: Black Pencil

Black Pencil / Websites / Websites / 2010

With billions of visits a year, apple.com is the online home of the company that introduced the Mac, iPod, iPhone, and iPad. Apple.com speaks directly to customers, the press, and sales personnel worldwide; so it must be as approachable as it is comprehensive. The content – video, motion graphics, photography, and copywriting – is created entirely by an in-house team with expert knowledge of Apple products. And because Apple innovates at a breakneck pace, apple.com must too. Each year, the site effectively undergoes a complete redesign, all the while maintaining a style that is distinctly Apple: clean, simple, and elegant in both its form and function.

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