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Life NK

Award: Wood Pencil

Wood Pencil / Packaging Design / Packaging / 2010

Life NK is the everyday range from beauty retailer Space.NK. Life NK is inspired by a little bear that lives in brand founder Nicky Kinnaird’s handbag. A close friend gave it to her before the very first Space.NK store opened; it’s become a lucky token which travels with her around the world. The life circle is present throughout the line, using colour to differentiate the fragrances. The circle interacts with the bear in various ways to illustrate the properties of the product.

  • Life NK
  • Life NK
  • Life NK

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

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