Will Young was commissioned by James Hackett at SONY Music and shot on location in South East England last year. It was a particularly demanding shoot for Will as he was burnt, soaked, smoked, thrown to the ground and forced to run a mile as well as having to dodge a cow in a petrol station. Director Martin de Thurah shot over two days and one night on 16mm with long time collaborator, Kaspar Tuxen.
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