Cash in my Pocket

Kim Gehrig shot Wiley's 'Cash in my Pocket' for Tim Nash at Atlantic Records in London in September 2008. Inspired by a craze for lip dub videos, Kim created a world where bankers were too busy having fun to notice that the financial world was literally crashing around them. Kim choreographed 60 extras, all street cast from the City of London, to perform the video in one take. No bank would allow her to shoot in their buildings as they were concerned about reprisals, so the Blue Fin Building doubled as a stockbroker firm.