The objective was to create a dynamic environment for a museum of mobility. The mediatecture, a symbiosis of media and architecture, enlarges the space by extending it virtually through three-dimensional moving images. It also sets the exhibited 'parked' cars in motion relative to the animated walls. In the switched reactive mode, the pattern of illumination changes according to the mere presence of visitors, actively involving them in the scenario.
Are you credited on this winning entry?
There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.