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Mediatecture for the BMW Museum

Award: Graphite Pencil

Graphite Pencil / Digital Installations / Digital Installations / 2009

The objective was to create a dynamic environment for a museum of mobility. The mediatecture, a symbiosis of media and architecture, enlarges the space by extending it virtually through three-dimensional moving images. It also sets the exhibited 'parked' cars in motion relative to the animated walls. In the switched reactive mode, the pattern of illumination changes according to the mere presence of visitors, actively involving them in the scenario.

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