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Flap to Freedom

Award: Wood Pencil

Wood Pencil / Digital Installations / Digital Installations / 2009

The Victoria & Albert Museum village fête is a contemporary take on the traditional English fête, providing an extraordinary array of creative, fun, engaging and imaginative events and games, by leading as well as up-and-coming designers. Ico Design devised an interactive game based around the idea of racing battery hens to freedom. Through the clever use of hidden technology, our custom-built robotic chickens were controlled by the frenzied movement of flapping participants. No one worked out how it was done but everyone had fun trying to be the fastest flapper.

  • Flap to Freedom
  • Flap to Freedom
  • Flap to Freedom

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