Nokia viNe
Award: Wood Pencil
Wood Pencil / Branding / Brand Applications: Digital/Interactive / 2009
Nokia viNe is a breakthrough mobile application that records photos, videos, songs, text, and voice while geotagging them to a multimedia map of the user’s life. To create it, we joined several applications in the ultimate travelogue tool. It's an easy way to relive, search and share the user’s experiences as they happen. Nokia viNe also represents a new way of approaching branding, in which name, design, and functional interface are seamlessly combined – the first time intuitive brand design has served both as the branding and the interface of an application. And, while users are documenting their lives, they are sharing the Nokia brand.
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