• Loading…

Malteser 'Typo Crash' Campaign

Award: Wood Pencil

Wood Pencil / Typography / Press Advertising / 2008

Every ninth traffic fatality is caused by drink driving. A high number of accidents are caused by teenagers driving while under the influence of alcohol; many of these lead to serious injuries or death. The Malteser Ambulance Service Frankfurt wanted us to find a way to make a strong and striking appeal to these youngsters and generate public awareness of this issue. We confronted them with the dramatic consequences of drink driving by using the typographic language of their favourite drinks.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again