• Loading…


Award: Wood Pencil

Wood Pencil / Viral / Viral Films / 2007

Designer and graffiti artist Marc Ecko founded Ecko Unltd in 1993. Today the company has revenues in excess of US $1billion. Our objective was to reinforcing Ecko's graffiti heritage to enhance both the Ecko brand and street credibility. We created a controversial viral film not only to be viewed, but debated at length. The film depicts graffiti artists breaking into Andrews Air Force Base and tagging Air Force One with “Still free”, the company mantra. The film, released to 20 targeted websites, was championed by users to the widest possible audience, reaching every major website, blog and news network in the country.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again