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Award: Wood Pencil

Wood Pencil / Viral / Viral Films / 2007

Designer and graffiti artist Marc Ecko founded Ecko Unltd in 1993. Today the company has revenues in excess of US $1billion. Our objective was to reinforcing Ecko's graffiti heritage to enhance both the Ecko brand and street credibility. We created a controversial viral film not only to be viewed, but debated at length. The film depicts graffiti artists breaking into Andrews Air Force Base and tagging Air Force One with “Still free”, the company mantra. The film, released to 20 targeted websites, was championed by users to the widest possible audience, reaching every major website, blog and news network in the country.

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