A Gift From OfficeMax

How do you get people to consider gift shopping at an office supply store? Although we only had a small budget, we knew there was no chance of breaking through with &#8220;Hey look, we have digital cameras!&#8221; If we were going to ask people to buy a gift from OfficeMax, we felt we would have to start by doing some giving of our own.<br/>Treating the office cubicle as our medium, we created 20 holiday-themed websites &#8211; all linked together by a single yellow rollover tab. In five weeks, the campaign received over 40 million visitors, over 250 million brand minutes and over half a billion hits.