New Blood Entry — No Pain And Gain
Award: Wood Pencil
Gymshark / 2023
Ever feel like you’re forced to drag your feet to the gym?
Gymshark presents an enjoyable way to get your work out done without feeling like you’re doing work.
What did the judges have to say?
A really simple way of using TikTok to reposition exercise, with some stellar art direction too.
Megan Egan, Senior Creative, Creature