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New Blood Entry — Listen Up

Award: Graphite Pencil

Walkers / 2022

Walkers want to break through the British "I'm fine" autopilot getting people to open up. I first took to understanding why exactly British people don't open up. With a therapist I concluded that people in need are insecure of who they can speak to, worried they could open up to someone who's not ready to hear them or understand them. As they are already flooded with stress and anxiety, the clear goal was to target the listeners. Now that covid restrictions have lifted its a better time than ever to make the UK a comfortable place to open up. The campaign achieves this by letting people In need know that their mates are there to listen, eliminating the worry that they don't want to hear it. It also teaches Brits how to be better listeners, creating a healthier environment for opening up.

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