Fine is a four letter word

How do we break the “I’m fine” autopilot response? Words change meaning over time. Fine is already changing on the internet. It’s started to mean its opposite. On world Mental Health Day we decided to put that on steroids. By calling out fine for what it really is - a four letter word. On Spotify, Instagram, Tik tok and even the BBC -because there’s nothing auntie loves more than a bit of bleeping. And at one minute to midnight on October 10th we put a bloody great full stop on the word F*** By getting the Oxford Online dictionary to change its meaning.