New Blood Entry — Living Memories
Award: Yellow Pencil
Snapchat / 2022
In response to the massive loss of life due to the Covid-19 crisis, Snapchat wants to spread kindness by honouring the memories of those who are no longer with us. With Snapchat Living Memories users can grow their own AR tree in memory of their lost loved ones, and watch it flourish with photos reminding them of all the good times they shared together. Encouraging Users to come together in remembrance and help each other lighten the burden of such a heavy loss.
