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New Blood Entry — Tagged with Kindness

Award: Wood Pencil

Snapchat / 2022

Tagged with Kindness is a campaign created for Snapchat to spread kindness through communities nationwide. This campaign takes kindness to the streets for a week long scavenger hunt which finalizes with a music festival. The core of our campaign is demonstrated through the use of AR generated Street Art which users will use to express kindness in their community through the power of art. Users can use art as an outlet by spreading positive messages, which in turn, creates more vibrant environments.