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New Blood Entry — Penguin Coffee Cups

Award: Wood Pencil

Penguin / 2022

75 million Americans haven’t read a book in the past 12 months. Yet, 160 million Americans drink coffee on a daily basis. So, in an age where Millennials and Gen Z are so seduced by the coffee drinking culture, we’re combining the tasty obsession with books to give people an entirely new reading experience.

Penguin Coffee Cups takes the first page of some of Penguin’s greatest reads and puts them where they can’t be missed; on people’s coffee cups.