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New Blood Entry — The Eternal Influencers

Award: Wood Pencil

Penguin / 2022

Nowadays, reading is increasingly undervalued and out of the pop culture.
Influencers, however, are more and more in the spotlight.
Before the digital era, book characters have always been influencing popular
culture telling their stories.
We create a connection between the old and the new, bringing into our world
the ancient influencers through social networks.
Five Penguin Classics characters become top influencers in five different
social networks incognito.
Once viral, they unexpectedly reveal their true identity, turning the topic into a
mainstream conversation and having a huge media coverage.

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