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New Blood Entry — Netflix Multiverse

Award: Wood Pencil

Netflix / 2022

Netflix Multiverse is a feature that allows you to discover unknown content on the Netflix platform by accessing other users' profiles inside the Multiverse page, using and challenging the algorithm to make the "wrong" content reach the right user the right way.

Each one of the profiles is a whole new world inside Netflix to be explored, bringing unique categories of content and information about its own host's watching habits and recommendations.

By promoting a connection between users worldwide, Netflix Multiverse will encourage them to get to know extraordinary stories and consider watching non-English programmes, therefore expanding their horizons to a Multiverse of possibilities.

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