New Blood Entry — Belong Here
Google Fonts & HMCT / 2022
We were asked to create a graphically-led campaign that used typography to promote peace, dignity, and universal human rights around the world. We explored many different facets of the UDHR as a basis for this campaign, ultimately settling on the very freedom to belong. Google's Noto typeface served as our inspiration in its ability to overcome the obstacle of unrecognized type, or, "tofu." We decided to use our campaign to talk about this typographic achievement in how it relates to humanity. If words can't be read or seen, how can humans be heard or understood? How can they belong anywhere? The result is a campaign showcasing how a technological achievement can translate to a humanitarian endeavor. When all languages can be recognized, we can all belong here.