100% Human Rights

The Uyghur are a muslim China’s minority who are having their human rights taken away daily. Through practices such as torture, isolation, re-education and political brainwash they are forced to work in inhuman conditions in cotton fields. We want to communicate this atrocity in the fashion industry through: 1. Reinterpreting wash care symbols and adding new GLYPHS to Google Fonts’ Inconsolata; 2. A WEBSITE where you can download “Inconsolata 100%”, donate and learn about the Uyghur cause; 3. POSTERS that look like clothing labels, but with a new narrative; 4. T-SHIRTS with political statements, to help you share the truth with the world; 5. GOOGLE LENS exposing the truth of what goes inside your clothes and helping you think twice next time you go for those trendy jeans.