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New Blood Entry — The Last Mug

Award: Wood Pencil

Coors Light / 2021

This generation of hustlers does not have a moment to simply pause. When it’s not work or passion, their cups are overflowing with the worries of having to choose between what’s good for them and what’s good for the world. Are they supposed to drop it, just to “chill”? Coors Light advocates for their moment by making this choice easier. “The Last Mug”, while ending packaging and reducing 22% CO2e, will also be the only beer mug they’ll ever need. By creating an engaging experience with the beer-tap-finder app, Coors Light asks people to get out and take that well-deserved break.

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