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New Blood Entry — Coors Unplugged

Award: Wood Pencil

Coors Light / 2021

How do you persuade someone to unplug? Sure, you could just tell them to shut their laptop or put away their phone. Yeah right.

No. You give them something they’d rather be doing instead. A walk? A book? As if.

Something totally different then. Something that makes them smile and want to share the moment with their friends. Something that makes them proud. Something that lets them actually create something.

Our idea gives the humble beer bottle a higher purpose: To bring making music to the people. You don’t need a recording studio. You don’t even need to know a B flat from a G sharp. We’ve done all that for you. So grab a Coors and play, Unplugged.

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