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New Blood Entry — Whopper Garden

Award: Wood Pencil

Burger King / 2021

When everything, even the food we eat, is seen as fake, how do you get a skeptical public to believe you when you say your menu is now 100% real? You help them make it themselves. Using a campaign that focuses on the fresh veggies used at Burger King, we’re getting people to know the ingredients we use, by growing them at home.

The Whopper Garden campaign is centred around an online video that highlights how Burger King’s menu only consists of food we know. We’ll invite people to grow their own Whoppers with seed kits containing all the veggies we use. And if you don’t have the time, space or means to grow your own food, well you can just get it from Burger King.

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