New Blood Entry — Work It Out
Award: Wood Pencil
Nike / 2020
Problem: How can Nike+ become the number one community for 14-19-year-olds girls in London?
Insight: 37 % of girls quit sports to focus on school.
Solution: To make Nike+ the number one community for 14-19-year-old girls in London, we incorporated the curriculum from secondary school into Nike Run Club, making it possible for girls to run and learn at the same time.
