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New Blood Entry — Work It Out

Award: Wood Pencil

Nike / 2020

Problem: How can Nike+ become the number one community for 14-19-year-olds girls in London?

Insight: 37 % of girls quit sports to focus on school.

Solution: To make Nike+ the number one community for 14-19-year-old girls in London, we incorporated the curriculum from secondary school into Nike Run Club, making it possible for girls to run and learn at the same time.

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