New Blood Entry — Martini Moments, Co-Operatively Created

When we look back, it's the 'Moments' that we remember; and the memories that we treasure.

Martini asked for a brand experience that brings to life the 'power and importance of spending quality time with friends using MARTINI as a focus'. However, when no two friendship groups are the same or enjoy similar activities MARTINI needed an unconventional approach that will get the target audience talking and engaged with the brand.

What is 'Martini Moments'? A rentable pre-order picnic experience, where all dietary requirements are catered for. Therefore, no one has to miss out. You choose 'Moment' Martini craft the experience.

Then when you're done simply return the hamper to your nearest Co-Op and recreate your 'Moment' at home using the online website.