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New Blood Entry — Time in a Bottle

Award: Wood Pencil

MARTINI / 2020

It’s hard to make time for friends. Luckily, the most important elements of Martini’s aperitivo hour - good friends, good drinks, and good conversation - can exist beyond the confines of tradition.

That’s why Martini is launching the TIME IN A BOTTLE campaign. An experience that takes place both online and off, this campaign incentives making an active effort to keep in touch with friends by rewarding time spent together.

It’s simple: bottle up time together digitally when you’re apart and turn it into tangible experiences and rewards for when you’re reunited once again.

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