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New Blood Entry — Why would you buy without Intel?

Award: Wood Pencil

Intel / 2020

Intel is an ingredient brand and is a key part in making a laptop or computer running as efficient as it possibly can. People with less technical knowledge are not aware of this so the importance of an Intel processor needs to be communicated.

To highlight the importance of making sure that a laptop or PC has Intel, we created a multimedia campaign utilising copywriting and photography to show how absurd something is, when you take something necessary out of an object or situation. Like buying a house with no roof or throwing a party with no people.

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