Intel: Nearly Moments

Putting Intel at the heart of over-65s' PC-buying process is hard. Not least because most people have no idea what Intel make. Is it the computer itself? The memory? Nobody’s sure, but they do know that an Intel sticker on a PC is a good sign. Hmm. So what if instead of trying to bridge this knowledge gap, instead we simplify the buying process itself to one question: Intel, or not? So that people know that so long as it’s got a silver sticker, it goes quicker. And if it doesn’t – well, it’s no better than a Nearly Moment…