• D&AD Awards 2019
    Extended deadline: 13 March
  • Extended deadline: 13 March
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New Blood Entry — YETU

Award: White Pencil

Digital McKinsey / 2018

Land grabbing is a worldwide issue. Every second, an area of land the size of a football pitch is stolen from communities. This isn’t just illegal, it’s immoral. Global corporations are leaving families without homes, in order to evade tax.

YETU, which translates as ‘Ours’, is a new cryptocurrency which adds proof of fair land ownership to an encrypted digital land registry every time a purchase is made. This makes it impossible for corrupt banks and governments to forge land ownership certificates, protecting the land now and for future generations.

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