El Trueque Polar / The Polar Exchange
El Trueque Polar / The Polar Exchange
Venezuelan hyperinflation is leading the unbanked to starvation. People can't buy food with their devalued bills. Digital/McKinsey partnered up with Alimentos Polar, the most socially responsible food company in Venezuela, to develop a machine that allows the unbanked to buy food with the weight of their devalued bills. In exchange, Alimentos Polar will turn these bills into packaging material.
Awards
New Blood Awards 2027
Show the industry what only you can make.
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