Our new generation of business travellers are opportunity seekers, socialites, and technology fiends with the desire for authentic experiences abroad. This rebrand for Crowne Plaza Hotels and Resorts focuses on connecting guests through the sophisticated atmosphere of a speakeasy with the convenience of a hotel destination. Guests are able to discover new people, places, and projects through the networking app. Guests and their professional work are featured on the website and in the hotel lobby, enticing viewers to stay with Crowne Plaza. Technology highlights guests? individuality; helps people network; and creates new business ventures.
- Kate Marlowe
- Nick Lovegrove
- Jess Harris
- University of Hertfordshire
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