World in a Bottle

The Bottled Earth Society believes the world is trapped in a bottle and William Lawson's is to blame. What everyone wants to know: are they right? The campaign, World in a Bottle, invites adventurers everywhere to uncover whisky's wildest conspiracy: Did William Lawson's bottle up our planet?! It's a mind-bendingly subversive campaign, that unapologetically takes aim at conspiracy theories with a fully realised fiction of its own - that the world's in a bottle. We're inviting everyone to uncover the truth together. It's the ultimate 'no rules' statement.