THE UNBL0.0MED ROKU

Gen Z drinks less alcohol but cares more about sustainability. Yet climate change threatens Japan’s iconic cherry blossoms, which may disappear by 2100. Suntory's Roku Gin responds with "The UNBL0.0MED Roku", a zero-alcohol Limited Edition—one last chance to taste pure nature before it’s gone. A bottle designed to warn of what we may lose, with a seed to remind us that change is in our hands.