The Costs of Knowing

The Costs of Knowing is an integrated campaign for the Times and The Sunday Times which aims to highlight to the audience that the initial £1 online subscription price is a small cost to pay when compared to the costs the journalists and writers must pay producing content for the two papers. The campaign also hopes to show the depth and breadth of this content, from conflict to cooking everything is handled with consideration and rigour. In an age of sensationalism and fake news it is vital that people recognise the importance of paying to know their times. The highest costs of knowing have already been paid.