That Drawer

Few things are certain life, but having a drawer with old phones laying to waste is almost there. This campaign focuses on that very near certainty and gets people wondering if maybe their phones could achieve something far greater! The familiarity that everyone feels when they see ‘that drawer’ begs the question “Why not?”. When the process is so quick, easy, profitable, and good for the planet, why would you not recycle it with giffgaff’s recycle scheme?