Spirit Behind Your Back

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Spirit Behind Your Back

We intend to make use of the superstitious belief of Chinese people to make them think that something bad will happen if they wear fur. Our aim is to create a fear of fur amongst Chinese consumers.


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  • D&AD GRAPHITE pencil

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New Blood Festival with Adobe

A graduate showcase of more than 45 exhibiting universities, talks by industry leaders, portfolio reviews, and more.

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