Safe Travels

Gamers are seen as homebodies — but in actuality, they explore many worlds and live different experiences via their Xbox. We flipped this common, yet limiting perception of our community to celebrate how well-traveled and adventurous gamers really are. The “Safe Travels” integrated campaign uses copy-led travel items like travel journal entries (print), baggage claim tags (OOH), passports (in-game), and even virtual tour guides (live streaming) to represent the endless range of places gamers visit with Xbox.