Roku Rin : Living your Midnight Summer Dream

For a generation born into an era of relentless screens and digital noise, slowing down feels like a midnight summer dream. In this search for balance, they’re redefining social rituals by craving authenticity, presence, and deeper connections. Drawing inspiration from Rin(霖), a gentle rain nourishing the Earth’s soul between seasons; Roku Rin aims to craft a ritual for this generation to enjoy sober in an already hazy world. This non-alcoholic botanical drink is a multi-sensorial embodiment of Japan's seasons. While the drink conveys its essence through taste and aroma, the Kanji characters on the packaging illustrate it visually.