Palak Modi, Lauren Howarth

The upcoming season is the inspiration of this brief, the four ice cream flavored are the identities of the shampoos. We combined 50s vintage theme with ice-cream flavors for an appealing look. We designed a page introducing the 4 new identities; the layout is simple because the packaging of the bottle is heavy. We decided this selling point because we thought it would interesting to see them sold in ice-cream styled stalls or ice-cream bikes.