Heineken Turf War

We’re declaring a turf war! Our cities have been invaded by grey, making them feel miserable and uninviting. Heineken is bringing green back to cities around the world by launching a community beer garden revolution. Urban dwellers unite, building their own community beer gardens, growing fresh connections in the fresh air… with refreshment! Our green-fingered army stake their claim on their turf, reclaiming and re-greening cities. Our bold graphics take over the urban environment with surprise growing installations. Beer gardeners take to social media to share the real change our gardens create, continuing the turf war online.