HEINEKEN Stim

Autism Spectrum Disorder (ASD) diagnoses have increased over 787% globally in the last two decades among other neurodivergent diagnoses. Thanks to social platforms like TikTok, education and conversation on neurodivergent disorders have skyrocketed in recent years. Social spaces, especially those with sensory triggers, can be overwhelming and anxiety-inducing for neurodiverse folk. With over 20% of the global population identifying as so, HEINEKEN will recognise and celebrate the neurodiverse community by creating HEINEKEN Stim: the first sensory bottle designed to ease sensory overload and brew better bonds for people of all neurotypes.