Gemma by Barclays

Gemma by Barclays is a revolutionary budgeting tool designed to make online banking more personal and engaging for people with ADHD. By attributing personal values to each banking transaction, it helps users connect money with a sense of purpose and meaning. Gemma provides a customizable, reimagined envelope budgeting system, a visualized month-end scorecard, and accessible insights into spending habits to promote financial awareness, goal-setting, and healthy decision-making. It addresses executive function in the neurodivergent mind with innovation, exemplifying the power of creative design to positively impact people’s lives.