Freebee

WWF and mobile network EE team up to launch Freebee: a mobile-based conservation Kickstarter that turns conversation into conservation. It enables WWF members and mobile users everywhere to get involved in the conservation of honeybees - a creature worldwide that is vital for nature, millions of which are dying - and rewards participants by topping up their phones texts, calls and data. Freebee allows users to start or get involved in local projects - building hives, petitioning against pesticide usage - coordinated by the WWF, which will halt the decline in the world bee population.