Duolingo PillowTalk

40% of young people find learning new vocabulary too hard. This places a barrier between Gen Z and downloading Duolingo, but it doesn’t have to. It turns out that if we listen to the vocabulary we’re learning in the daytime when we head to sleep, we’re more likely to remember it the following day. Adding a little excitement to the bedroom, this campaign puts language learning at the heart of our biggest daily habit. With new audio content for when we sleep, Duolingo PillowTalk is sure to give us a night we’ll never forget...