Dare to Care

DARE TO CARECare about yourself and about your environment with your purchase choice.Execution Window PostersMother Nature’s Beauty Choice* Mother nature is amgined as a rather boring and old-fashioned lady, that drinks tea* The Body Shops Mother Nature represents a young, modern woman. She is a symbol of nature and a pioneer in beauty and so is The Body ShopExecution Social Campaign* People get activated and convinced to participate* Ads with portraits of young people showing how they CARE* Best poster gets supported for its project by The Body Shop Foundation