Cup4Climate

Humans have produced 6.3 metric tons of plastic. 79% of that ends up in our oceans, our streets, even in our beer. Premier League fans alone use more than 6 million single-used plastic cups per season. But 86% of football fans support the idea of reusable cups. By combining single-use cups and the most valued item by football fans - their season ticket - we created a reusable foldable cup that also functions as their season ticket. What used to be a single-used item is now the item football fans are most unlikely to throw away.