Break The Pattern

Fashion brands appropriate indigenous patterns, yet the communities from which they originate see none of the profits. Just the devastating effects the industry has on their land - 1.2 billion tonnes of carbon emissions released, 92 million tonnes of textiles dumped into landfill, and 79 billion cubic metres of water sucked up from essential river systems. Every. Single. Year. Introducing Break The Pattern Do The Green Thing has created an AI bot that recognises and calls out culturally appropriated garments made by unsustainable fashion brands on social media. It then directs consumers to suitable alternatives by highlighting sustainable indigenous creators and their practices - helping support small business, design integrity and most importantly, the future of our environment.