10 Years of Good Awkward

To celebrate Bumble’s 10 year milestone, an OOH and digital campaign documents Bumble user's success stories of the awkward kind. The good awkward. Embarrassing dating moments which led to happy-ever-after. Looking towards a future of building empowered and authentic connections, the campaign encourages users to embrace the joy of awkward in both dating and everyday life. A universal insight allows the campaign to flex over various activations; from city-based billboards and commute targeted advertisements, to digital social stickers.